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nba转播中国恢复了吗(CCTV为什么开始转播NBA)

  • 时间：2026-02-12|
  • 来源：92

NBA在中国的重要性

NBA作为全球最受欢迎的篮球联盟之一，一直在中国拥有广泛的粉丝群体。NBA球员的中国巡回赛和中国球迷对NBA球队的支持为NBA在中国市场的影响力提供了坚实基础。此外，许多中国篮球爱好者认为NBA的篮球比赛是高水平、高质量的比赛，是值得一看的体育赛事。因此，NBA在中国的市场潜力巨大，对于中国媒体来说，转播NBA意味着能够吸引更多的观众。

NBA转播暂停的原因

2019年10月，休斯顿火箭队总经理莫雷发表支持香港示威者的言论，引起了中国政府和球迷的强烈反感。由于中国政府对言论管制严格，莫雷的言论被认为是对中国主权的干涉，引发了中国球迷对NBA的抵制情绪。在这种背景下，中国国家广播电视总局（SARFT）宣布暂停转播NBA比赛。此举导致NBA在中国的商业合作受阻，也让中国球迷失去了观看NBA比赛的机会。

NBA转播恢复的原因

尽管NBA在中国的市场地位受到了影响，但NBA仍然是一个重要的体育品牌，许多中国球迷仍然热爱NBA。因此，NBA和中国政府都希望能够恢复转播，以保持他们在中国市场的影响力。在双方的共同努力下，NBA和中国政府达成了一项协议，允许NBA比赛在中国恢复转播。这项协议代表了NBA和中国政府之间的合作和互信，也为中国球迷提供了一个观看NBA比赛的机会。

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